The Phi Beta Sigma Fraternity, Inc. brand is an important asset to our Fraternity. Consistency in branding and imagery builds brand equity, which in turn supports a strong foundation for organizational growth. Effective branding creates and supports instant recognition and value for each of our chapters and the fraternity at large. Brand equity provides us with a value base from which we can more effectively work together to achieve our goals as one recognized organization.
In order to provide greater support for our brand and for every Brother in Sigma, Phi Beta Sigma Fraternity, Inc. (the Fraternity) has created the following policy: